lasse reese

Award-winning creative with years of experience architecting distinctive brands and concepts, bringing them to life beyond aesthetics.

Making things that matter.

Hands-on work, real clients, and collaborations. I work across strategy, culture, and execution, creating work that feels distinctive and relevant.

2026

FACING MASCULINITY

Taking Kahf from skincare to a statement on modern masculinity.

D&AD NEWBLOOD WINNER

Facing Masculinity: Head On

Kahf

2026

No Safe Zone​: World Tour

Climate change isn’t somewhere else—it’s already everywhere. There is no safe zone.

No Safe Zone: World Tour

United Nations

2025

Give where it matters

To make distant suffering feel close enough to act on.

Give where it matters

Folkekirkens Nødhjælp

2025

23 hugs​

An ad for clowns

23 hugs

Danske Hospitalsklovne

2025

Flame-grilled B.M.O.

Turning a piece of Danish slang culture into a campaign for Burger King

Flame-grilled b.m.o.

Burger King

2026

Happy Hour Since 1967

Coining Happy Hour with the fact that Twix has had Happy hour giving two insted of one since 1967.

Happy Hour since 1967

Twix

2026

How-to: Give a goat

To make doing good feel simple enough to start.

How-to: Give a goat

Folkekirkens Nødhjælp

2022-2025

Beyond the Frost-line

Taking Frostline from a selection of products to shaping a Danish design brand.

Beyond the Frost-line

Frostline

Since 2024

A Pen Company

Brand founder of A Pen Company

More than 9 billion pens are thrown out every year. So I made one that isn’t.

Founder of A Pen Compnay

A Pen Company

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