About

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lasse reese

Designer that fell in love with Art Direction. Founded A Pen Company to kill brainrot and doomscrolling. Not going great so far. Creative work built on culture and an unhealthy amount of attention to detail.

YCCA shortlisted x3. OSF shortlisted. D&AD New Blood Pencil winner.

Making things that matter.

I care about making people feel something, because attention is earned. Timing and execution matter just as much as the idea itself. Coming from a design background and building my own brand, I know how to make ideas live outside the presentation deck.

2026

FACING MASCULINITY

Taking Kahf from skincare to a statement on modern masculinity.

D&AD NEWBLOOD WINNER

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Facing Masculinity: Head On

Kahf

2026

No Safe Zone​: World Tour

Climate change isn’t somewhere else. It’s already everywhere. There is no safe zone.

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No Safe Zone: World Tour

United Nations

2025

Give where it matters

To make distant suffering feel close enough to act on.

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Give where it matters

Folkekirkens Nødhjælp

2025

23 hugs​

An ad for clowns. What can 125 kr. actually do for ill children? We took it a bit too literally.

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23 hugs

Danske Hospitalsklovne

2025

Flame-grilled B.M.O.

Turning a piece of Danish slang culture into a campaign for Burger King

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Flame-grilled b.m.o.

Burger King

2026

Happy Hour Since 1967

Coining “Happy Hour” from the fact that Twix has been giving two instead of one since 1967.

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Happy Hour since 1967

Twix

2026

How-to: Give a goat

To make doing good feel simple enough to start.

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How-to: Give a goat

Folkekirkens Nødhjælp

2022-2025

Beyond the Frost-line

Taking Frostline from a selection of products to shaping a Danish design brand.

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Beyond the Frost-line

Frostline

Since 2024

A Pen Company

Brand founder of A Pen Company

More than 9 billion pens are thrown out every year. So I made one that isn’t.

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Founder of A Pen Compnay

A Pen Company

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