Trying to kill brainrot

Insight & problem

Insight

In a world of brainrot, doomscrolling and half-finished thoughts, I founded A Pen Company around one simple belief: the best ideas are written by hand. 9 billion pens are thrown out every year. So I made one worth keeping.

Year

2023

Client

A Pen Company

Services

Brand, Strategy & Development

Live site

VISIT WEBSITE

Reinventing “getting people hooked from the first line.” Balancing fun and poetic. Analogue and digital. Not to make writing by hand feel nostalgic, but current. Developing ads, webshop, product, packaging and everything around making more than just a pen. But The Pen.

More works

See all (6)

No Safe Zone: World Tour

Creative / OSF Shortlisted

No Safe Zone: World Tour

Creative / OSF Shortlisted

Give where it matters

Creative / YCCA Shortlisted

Give where it matters

Creative / YCCA Shortlisted