Essence project thumbnail

Give where it matters

Insight & problem

Insight

Humanitarian organisations like Folkekirkens Nødhjælp struggle to make people donate when suffering feels far away. The crisis is real, but the distance makes it easier not to feel responsible.

Year

2023

Client

Folkekirkens Nødhjælp

Services

Creative / YCCA Shortlisted

The film plays with assumption. A woman appears to stand in a refugee camp. As the camera zooms out, we realise it is a studio in Denmark. The role reversal collapses the distance between “them” and “us” — making the crisis feel closer, more relevant and harder to ignore.