Flame-grilled B.M.O.

Insight & problem

Insight

BMO is Danish slang for bolle med ost (Bun with cheese). The campaign makes Burger King coin the nickname as their own. ‘The best BMO is flame-grilled’

Year

2024

Client

Burger King

Services

Creative

Turning a cultural phenomenon into a creative concept. Communicating in a way that makes the brand feel local, self-aware and rooted in culture. Once Danes make the association, there is no going back.

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Brand, Strategy & Development

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Creative / OSF Shortlisted

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Creative / OSF Shortlisted