Insight & problem
Humanitarian organisations like Folkekirkens Nødhjælp struggle to make people donate when suffering feels far away. The crisis is real, but the distance makes it easier not to feel responsible.
Creative
Folkekirkens nødhjælp
Young Creative Circle Award │Shortlisted
jan. 2026
Aarhus, DK
Credit
Tools
ElevenLabs, Premiere Pro & After Effects
Creative direction
The film plays with assumption.
A woman appears to stand in a refugee camp. As the camera zooms out, we realise it is a studio in Denmark. The role reversal collapses the distance between “them” and “us” — making the crisis feel closer, more relevant and harder to ignore. Anchored in the line: “Give where it makes sense.”