Art director & brand designer
lasse reese
A seasoned creative with 4+ years of professional experience — specializing in art direction and visual storytelling, bringing ideas to life from concept to final execution.
I’m an art director and brand designer based in Aarhus, Denmark. My background spans both agency and in-house roles, where I’ve developed and executed everything from brand identities and websites to campaigns and creative concepts.
I thrive at the intersection of concept and craft. Curious by nature, I push ideas forward and make them happen — visually, strategically, and always with intention.
I am responsible for building the creative department within the performance agency JES Media. My work focuses on developing concepts, campaigns and visual identities, and on raising the creative standard across clients and projects. I do more than define the aesthetic direction. I guide the visual output through strategic insight, audience understanding and solutions that genuinely resonate with the people we want to reach.
Founder and Art Director responsible for the brand’s visual identity, communication, and digital presence. Developed a complete brand universe – from concept and packaging to e-commerce and content – focusing on design, storytelling, and craftsmanship.
Freelance Art Director
Lasse Reese Studio
Dec 2024 (Present)
Aarhus, DK
Freelance Art Director specializing in branding, concept development, and digital design. Collaborates with Danish and international clients – including Mundfuld Studio – handling the full process from idea and strategy to final creative execution.
Responsible for brand universe, storytelling, and digital identity for the Danish design brands Cosani and Frostline. Led the complete revitalization of both brands’ websites and visual direction – focusing on positioning, user experience, and the balance between aesthetics and function.
Jesper Langberg
Cosani & Frostline CEO
“Lasse has been a key part of our visual development and brand identity work. Despite his young age, he shows a rare mix of curiosity, creative maturity, and drive. He takes full ownership of his tasks, brings strong ideas to the table, and always follows through with a sense of structure and responsibility. A dedicated team player — ambitious, reliable, and genuinely good to be around.”
Internship as Art Director at the advertising agency Zupa, focusing on concept development, strategy, and execution. Contributed to developing the concept and visual direction for a nationwide campaign for an international retail client.
“We experience Lasse as pleasant, thorough, and hardworking, bringing great energy to the office. He works independently, delivers high quality, and consistently elevates projects from idea to final expression.”
BA in visual communication design
VIA University, Aarhus Denmark
Jul 2023 - Dec 2024
Aarhus, DK
Bachelor’s program focusing on strategically anchored design to develop unique visual communication solutions based on societal trends, user research, and emerging technologies – aiming to elevate business concepts through design thinking.
AP Degree in Multimedia Design
Aarhus Business Academy
Jul 2021- Jun 2023
Aarhus, DK
Focused on technically driven design and digital production. Combines creative concept work with practical skills in web development, UX/UI, and interactive solutions – built on user insight and strategic thinking to create valuable digital experiences.
Awards, features & projects
Shortlisted – Young Creative Circle Awards (YCCA), 2024
A.P.C. featured on Siteofsites.com, 2024
Winner – ECO Interior Design Award, 2024
Artwork exhibited at Socle du Monde, HEART Museum, 2024
Skills
Core skill: Developing creative concepts and visual identities that define and elevate brands.
Executes at a professional level within graphic design, video, and animation.
Unites strategy, aesthetics, and performance in impactful campaigns.
Experienced in managing projects from idea to final delivery.
Works cross-disciplinarily to create visual coherence across media.
Naturally integrates AI tools in the creative process.
Designs and builds digital solutions in WordPress and Shopify.
Drugs of choice
Figma, Photoshop, Illustrator, InDesign, Lightroom, WordPress, Shopify, WooCommerce, Adobe XD, Midjourney, ChatGPT, Adobe Firefly, ElevenLabs, Premiere Pro, After Effects, Runway, PowerPoint, Klaviyo, Canva, Notion.