Art director & brand designer

lasse reese

Art direction with purpose. I shape visual worlds that define how a brand is seen and felt — across every touchpoint. Grounded in concept development and refined through design, my work turns ideas into identity.

explore curated work

Since 2024

A PEN COMPANY

More than 9 billion pens are thrown out every year. So I made one that isn’t.

Role: Brand founder

Scope: Visual Identity, Art Direction, Website, Packaging, Communication & Brand Strategy, Campaigns & Content

A PEN COMPANY

Since 2024

2026

No Safe Zone​

Reframing how we see and value the planet we all share for International Mother Earth Day.

Role: Concept & Design

Scope: Creative concept & poster design

No Safe Zone, OSF shortlisted

2026

2025

Give where it matters

To make distant suffering feel close enough to act on.

Role: Creative

Scope: Concept Development & Art Direction

Give where it matters

2026

2026

How-to: Give a goat

To make doing good feel simple enough to start.

Role: Creative

Scope: Concept Development & Art Direction

How-to: Give a goat

2026

2026

FACING MASCULINITY

Taking Kahf from skincare to a statement on modern masculinity.

Role: Creative

Scope: Concept Development, Art Direction, Visual Identity, Campaign & Content

FACING MASCULINITY HEAD ON

2026

2025

Burger King

Turning a piece of Danish Gen Z slang into a campaign for Burger King.

Role: Concept & Design

Scope: Advertisement & creative concept for Burger King.

Flame-grilled bmo

2025

2026

INKMUNITY

Flipping vaccine hesitancy on its head, one band-aid at a time.

Role: Creative

Scope: Concept Development, Art Direction, Visual Identity, Campaign & Content

inkmunity

2026

2025

Danske hospitals klovne

An ad for clowns

Role: Concept & Design

Scope: Print Campaign, Copywriting, Concept Design

23 hugs

2025

2022-2025

Frostline

Taking Frostline from a selection of products to shaping a Danish design brand.

Role: Brand designer

Scope: Creative Direction, Brand Philosophy, Visual Identity, Website Design, Storytelling, Campaign & Content

frostline

2022-2025

2026

HAPPY HOUR SINCE 1967

Coining Happy Hour with the fact that Twix has had Happy hour giving two insted of one since 1967.

Role: Creative

Scope: Concept Development, Art Direction, Visual Identity, Campaign & Content

happy hour since 1967

2026

client says

Jesper Langberg

Cosani & Frostline CEO

“Lasse has been a key part of our visual development and brand identity work. Despite his young age, he shows a rare mix of curiosity, creative maturity, and drive. He takes full ownership of his tasks, brings strong ideas to the table, and always follows through with a sense of structure and responsibility. A dedicated team player — ambitious, reliable, and genuinely good to be around.”

industry nods

3x Young Creative Circle Award (shortlisted)

ECO Interior Design award (winner)