Art director & brand designer

lasse reese

Art direction with purpose. I shape visual worlds that define how a brand is seen and felt — across every touchpoint. Grounded in concept development and refined through design, my work turns ideas into identity.

explore all work

projects

2024-

A PEN COMPANY

More than 9 billion pens are thrown out every year. So I made one that isn’t.

Role: Brand founder

Scope: Visual Identity, Art Direction, Website, Packaging, Communication & Brand Strategy, Campaigns & Content

A PEN COMPANY

2024-

2024

Danske hospitals klovne

An ad for clowns

Role: Concept & Design

Scope: Print Campaign, Copywriting, Concept Design

Young Creative Circle Award

2024

2024-2025

OVERMIND

A living, coded space for a culture built on collaboration.

Role: Design & Development

Scope: Creative direction, Website Design, UX/UI

Overmind

2024-2025

2025

Burger King

Turning a piece of Danish Gen Z slang into a campaign for Burger King.

Role: Concept & Design

Scope: Advertisement & creative concept for Burger King.

Flamme-grillet bmo

2025

2022-2025

Frostline

Taking Frostline from a selection of products to shaping a Danish design brand.

Role: Brand designer

Scope: Creative Direction, Brand Philosophy, Visual Identity, Website Design, Storytelling, Campaign & Content

frostline

2022-2025

2022-2025​

Cosani

A cohesive brand universe for the Danish bathroom brand Cosani — built to unify a diverse product range under one clear identity.

Role: Brand designer

Scope: Creative Direction, Brand Philosophy, Visual Identity, Website Design, Storytelling, Campaign & Content

Cosani

2022-2025

2024-2025

Rosted Bang

Slammed, banged and roasted – kitchens from Rosted Bang.

Role: Art Direction, Design & development

Scope: Visual Identity, Logo Design, Website Design, Brand Guidelines

Rosted Bang

2024-2025

2023

Partizani

Translating the soul of an unconventional Balkan grill into a digital experience.

Role: Art Direction, Design & development

Scope: Visual Identity, Logo Design, Website Design, Brand Guidelines

Partizani

2023

2024

hellman's

What the Hellmann’s? Pink mayo. Bold move.

Role: Concept & Art Direction

Scope: Campaign Concept, Branding, Cultural Activation, Packaging

hellman's

2025

2024

Viktors Farmor

Travel, told through people — not postcards.

Role: Art Direction & Concept Development

Scope: Visual Identity, Campaign Concept, Experience desgin

Viktors farmor

2024

2024

Kærgården

Reimagining a Danish classic through design that blends functionality, familiarity, and care.

Role: Art Direction & Packaging Design

Scope: Concept Development & Packaging Design

Et kærligt klem

2024

2024

Sustainable print

When AI knows exactly what sustainability looks like — that’s the problem.

Role: Concept & Design

Scope: Advertisement & creative concept

ECO Interior Design award

2024

2024

Carletti

Turning parking frustration into something sweet.

Role: Concept & Design

Scope: Advertisement & creative concept, Outdoor

carletti

2024

2024

OSF 2024

Reframing how we see and value the world’s most essential resource.

Role: Concept & Design

Scope: Creative concept & poster design

Our Sustainable Future

2024

2023

Aartur

A journey through Aarhus — where art meets architecture.

Role: Art Direction, Design & development

Scope: Visual Identity, Logo Design, Website Design, Brand Guidelines

Aartur

2023

2023

Typography

a study reinterpreting Paul Renner’s Futura through reduction and refinement.

Role: Desginer

Scope: Custom typeface

Typography

2023

client says

Jesper Langberg

Cosani & Frostline CEO

“Lasse has been a key part of our visual development and brand identity work. Despite his young age, he shows a rare mix of curiosity, creative maturity, and drive. He takes full ownership of his tasks, brings strong ideas to the table, and always follows through with a sense of structure and responsibility. A dedicated team player — ambitious, reliable, and genuinely good to be around.”