Viktors Farmor is a Danish travel agency specializing in trips to alternative destinations. This case involves a complete revitalization of the company’s branding strategy, based on the poetic insight that people convey more about a place than architecture and nature can. Consequently, a different communication strategy is employed. By creating small, manageable compositions, the powerful stories of the destinations are narrated, with atmosphere being a crucial element.
The branding concept has been developed in various ways. For instance, using snippets as a tableau can be an important element in creating atmospheric marketing. This approach allows the viewer to explore the images. Additionally, the possibility of hearing live sounds provides an impression of the ambiance at the respective locations.
