Art director & brand designer

typography

2023

a study reinterpreting Paul Renner’s Futura through reduction and refinement.

Role: Desginer

Scope: Custom typeface

Insight

Geometric discipline

This typographic exploration centers around the tension between form and function. I designed a new display typeface that investigates readability by delicately removing a defining element from each letterform — revealing what remains essential for recognition. The result is a typeface that balances neoclassical elegance with the geometric discipline of Futura. Slender strokes meet solid grotesque foundations, creating a rhythm that feels both intellectual and human. Beyond aesthetics, the design embodies sustainability — a lighter font that saves ink while preserving clarity.

Custom typeface

2023

Aarhus, DK

Tool

Illustrator

Creative direction

sculpted typeform

Each character was sculpted to test the limits of what defines a letter. By stripping away details, I discovered where identity truly resides within a typeform — what can be removed without losing meaning. The study reveals how legibility is not just mechanical, but emotional: recognition happens as much in the mind as in the eye.