The art direction centered on connecting design with craft. I created a logo using the negative space between the letters R and B, forming a clean geometric symbol that feels as if it could be pressed directly into the wood of a kitchen drawer. The identity builds on a minimal, architectural approach inspired by Danish design tradition — calm compositions, muted tones, and honest materials. The web design continues this aesthetic with generous whitespace and a focus on atmosphere over decoration, giving the brand a clear and premium feel without losing its authenticity. The new identity gave Rosted Bang a professional and distinctive presence — a brand that communicates craftsmanship, design quality, and confidence in a way that resonates with modern Danish design culture.