HOW-TO: GIV EN GED

How-to: Giv en ged

Insight & problem

Insight

The state of the world has made some Danes stop watching the news altogether. When everything feels heavy, it gets hard to find the energy to care about global problems, even though that might be exactly when doing something good matters most.

Year

2026

Client

Folkekirkens Nødhjælp

Services

YCCA26: Shortlisted

We took a very practical question seriously: how do you actually give someone a goat? Do you have to catch it yourself? How do you get it to a family in Nepal, and where does it end up? We shot it as an honest, slightly awkward how-to that uses humour and authenticity to feel like content rather than advertising, while quietly putting our own privileges into perspective. Built for both short-form video and cinema. The answer is simple: Folkekirkens Nødhjælp takes care of it.