Kærgården, known for its spreadable butter blend, is considering a new product: liquid Kærgården, a pourable version ideal for cooking and frying. Based on this brief, I developed packaging for the Danish market.
Two packaging versions were created. The first used the original packaging with a label saying ‘et kærligt klem,’ which means ‘a loving squeeze.’ The second used cream packaging focused on sustainability, including a bag of cress seeds for repurposing the packaging. The cress can be enjoyed with an omelet fried in liquid Kærgården.
