Art director & brand designer

INKMUNITY

mar. 2026

Flipping vaccine hesitancy on its head, one band-aid at a time.

Role: Creative

Scope: Concept Development, Art Direction, Visual Identity, Campaign & Content

Insight & problem

Vaccine communication often looks the same

Vaccines save millions of lives every year. Yet vaccine communication often looks the same. Sterile. Clinical. Institutional. For people who distrust authorities and systems, this tone only creates more distance. Instead of building
trust, it can reinforce the idea that vaccine companies are part of something
distant and controlled.

People who hesitate to get vaccinated often don’t fear the needle itself. They distrust the institutions behind it. Yet those same individuals are often willing to trust tattoo artists with a needle.

Just be masculine! Which means: you have to be strong, independent and obviously muscular. But not too much. You should show your feelings, and its best if you cry. But remember to show everyone that you are strong and stoic.
No wonder why modern men feels caught in this hurricane of contradicting ideels.

Your forehead is where life leaves its mark. It carries your story, every scar every wrinkle is what makes you you, and accumulatively tells the story of the man you chose to become.

Tools

Figma, Photoshop, Weavy, ElevenLabs, Premiere Pro, After Effects

Creative

21GRAMS

D&AD Newblood

mar. 2026

Aarhus, DK

Credit

Creative direction

Execution

Introducing Inkmunity by 21 Grams.
A vaccination patch designed in classic tattoo flash style. After vaccination, people receive the Inkmunity patch turning a small medical mark into a symbol of protection.

By making vaccination visible and shareable, the campaign creates a movement where people proudly wear and share their patch.

Tattoo-style posters and
social media amplify the idea.

Turning vaccination from
something clinical into something
people feel proud to carry.