Art director & brand designer
danske hospitals klovne
aug. 2025
- featured work
A print ad for Danske Hospitalsklovne (The Danish Hospital Clowns) showing how small moments; hugs, balloon animals, and smiles, create real impact for children in hospitals.
Role: Concept & Design
Scope: Print Campaign, Copywriting, Concept Design
Insight
23 hugs +
8 balloon animals +
501 smiles +
The ad titled “23 hugs, 8 balloon animals & 501 smiles” makes donations tangible by turning support into something countable and human.
Instead of abstract charity language, it highlights the everyday joy the clowns bring, showing that even a small contribution can make a big difference.
Creative direction
Feel the impact of a donation
The visuals is calm and minimal, letting the words and numbers carry the emotion. The tone is warm, direct and humorous much like the clowns themselves.