Art director & brand designer
HAPPY HOUR SINCE 1967
mar. 2026
- featured work
Coining Happy Hour with the fact that Twix has had Happy hour giving two insted of one since 1967.
Role: Creative
Scope: Concept Development, Art Direction, Visual Identity, Campaign & Content
Insight & problem
Happy hour is one of the best ideas ever invented.
The only problem is that it only lasts one hour.
Since 1967, Twix has done something different. While other snacks give you one bar, Twix gives you two.
Which means Twix has been serving happy hour since 1967.
Every hour.
Tools
Figma, Photoshop, Weavy, ElevenLabs, Premiere Pro, After Effects
Creative
TWIX
D&AD Newblood
mar. 2026
Aarhus, DK
Credit
Creative direction
Execution
Twix will be the new face of Happy Hour!
To bring this idea into the real world, Twix takes over clocks in train stations. At the top of every hour, the clocks transform into Twix Happy Hour clocks, rewarding commuters with free Twix.
To amplify the idea that two is more than one, the campaign runs identical ads twice across outdoor, cinemas and buses, turning media itself into proof of the idea.
An Instagram filter also turns any moment into Happy Hour, making the idea even more shareable.
Because with Twix, happy hour never ends.