Over the past several years, I have led the art direction for the Danish brand Frostline, transforming it from having minimal traction to becoming a recognized name in the industry. By driving storytelling, campaigns, art direction, copywriting, and web design, I’ve played a pivotal role in shaping the brand’s identity and growth.
In addition to designing and developing the website, I have led the social media strategy, focusing on creating synergy across platforms. The brand universe is built around natural elements and a Scandinavian aesthetic, reflecting the core essence of the products.
Storytelling Campaign: This interview was crafted to solidify Frostline’s legacy, positioning the brand as high-end. My vision was to capture the company’s history and portray designer Roland Thorsen in a compelling way that aligns him with other renowned designers, reinforcing the brand’s premium identity
