Art director & brand designer

FACING MASCULINITY HEAD ON

mar. 2026

Taking Kahf from skincare to a statement on modern masculinity.

Role: Creative

Scope: Concept Development, Art Direction, Visual Identity, Campaign & Content

Insight & problem

Your forehead is where life leaves its mark.

Just be masculine! Which means: you have to be strong, independent and obviously muscular. But not too much. You should show your feelings, and its best if you cry. But remember to show everyone that you are strong and stoic.
No wonder why modern men feels caught in this hurricane of contradicting ideels.

Your forehead is where life leaves its mark. It carries your story, every scar every wrinkle is what makes you you, and accumulatively tells the story of the man you chose to become.

Tools

Figma, Photoshop, Weavy, ElevenLabs, Premiere Pro, After Effects

Creative

Kahf

D&AD Newblood

mar. 2026

Aarhus, DK

Credit

Creative direction

Execution

Using the anonymity of their foreheads we let everyday regular men share their insecurities about the paradox of masculinity.
The campaign is led by extreme closeups of mens foreheads. The visuals are paired with a specific insecurity or a truth about masculinity rooted in data.

Placed on billboards, metros and social feeds worldwide, the campaign simply inspires men to start the conversation about masculinity, and take care of the skin that carries their story.