Greenwashing extends beyond empty promises—it also involves the visual tools that brands use in their marketing. When sustainability is reduced to mere aesthetics, the risk of it being exploited as a greenwashing tool increases. With the advent of new technologies, the misuse of visual communication for deceptive sustainability claims becomes even easier. 

ChatGPT certainly has no doubt about what sustainability looks like, and this issue is what I wanted to highlight with my contribution to the competition.