Carletti is a Danish candy manufacturer, best known for their product P-Tærter. Interestingly, most Danes don’t know what the ‘P’ stands for. For some reason, the P-Tærter logo resembles a parking sign. In this campaign concept, we’re turning something sour into something sweet by handing out fake parking tickets that include a free voucher for P-Tærter.
As part of this campaign, I have designed creative materials, including outdoor advertisements and a landing page. Unlucky Danes who have received a parking ticket can upload it to the campaign site and receive a free bag of P-Tærter.
